SYNOPSIS

The sometimes touching, sometimes funny, always inspirational, creatively expressive, wildly adventurous, richly profound and always radically entertaining story that follows Will Smith as he embarks on a mission to achieve a physical transformation to reach the Best Shape of His Life, but ends up a far more than a physical transformation and becomes a holistic journey of mind, body and soul that delivers more of a life transformation.Produced by Westbrook Entertainment

WATCH THE TRAILER

SOLUTION

We took a really original approach, taking inspiration from the process itself, which largely disrupted the traditional approach to unscripted series.

“Will Smith’s embarking on a major quest; he’s going to lose 20 pounds in 20 weeks…”

APPROACH

We deployed an equal balance of highly cinematic filmmaking, with lower-fi cameras, iPhones, stylized interviews in equal parts to breaking the fourth wall, where even the director stepped in front of the camera and gave on the fly commentary that further shaped the dimension of the story and capture the experience that was actually unfolding.

“…all while finishing his his memoir; he quickly hits a turning point that he didn’t see coming. ”

IMPACT IMPACT

The award-winning series averaged nearly 6M views per episode - one of the most watched Original Series ever on YTO and garnered extremely powerful reactions and conversations around the social stratosphere.