Real Talk
Episodic Content Series.
Real Talk Series Promotional Trailer:
Challenge
Create awareness & Education on equal opportunity, equal justice & voting literacy, while driving action to empower the Black Community to help fight racism and eliminate opportunity gaps.
Manifesto Launch Film.
Solution
A powerful episodic series that illuminates real conversations with activists, orgs and voices of the Jordan family, to educate our audience on voting literacy, voter suppression and ally-ship while standing in unity with the Black Community leading up to the 2020 Presidential Election and Beyond.
Episode Playlist
5
Beyondthe ballot
Execution
In the summer of 2020, as racial and political tensions rose, we felt deeply compelled to speak up and do something to inspire real-world action…and out of this awakening, Real Talk was born.
We created a 5 part episodic series of 5-15 min episodes, featuring a real, raw and honest conversatoin, hosted by political activist and CNN correspondent Angela Rye and featuring a powerful range of community activists, experts and impassioned members of the Jordan Family of Athletes and Influencers to dig deep into a range of topics within the theme of VOTING.
ImpactImpact
Real talk brought Black thought-leaders, activists, influencers and athletes together to unpack systemic racism, share complex perspectives, and ultimately, drive Black voters to the polls. The result was a powerful campaign that inspired civic engagement that will long outlast 2020 and strengthen Jordan’s legacy and continued empowerment of the Black community.