"THE ONES"

Celebrating the new generation of defiant, talented individuals.

Challenge

How do you celebrate a shoe that has such cultural impact that it can no longer be connected to any one individual but an entire cultural movement?

Solution

Build a campaign rooted in tradition yet connected to the defiant culture-shapers of today.

"THE ONES" CELEBRATES A NEW GENERATION OF DEFIANT, TALENTED INDIVIDUALS.

Lookbook

Execution

The talented cast who represent “The Ones” this season: Nigel Sylvester, Billie Eilish, YBN Nahmir, Rox Brown, Elaine Zhong, Kori Carter, Jalen Ramsey, Briana King, Jamal Adams and Shameik Moore.

@nigelsylvester

@elaine_zhongchuxi

@shameikmoore
SPIDER VERSE X THE ONES

Home of “The Ones” : The Air Jordan Blog

Impact

Impact

The on-going campaign lives across all brand and authenticator channels result-ing in millions of eyeballs with deeper storytelling on the Air Jordan Blog.