UNITE CAPSULES
JORDAN BRAND
Challenge
How do you continue to keep a rabid fan base actively engaged beyond the confines of advertising?
PHOTO: Cyril Masson
Challenge
How do you continue to keep a rabid fan base actively engaged beyond the confines of advertising?
PHOTO: Cyril Masson
HERO FILM FEATURING VIRGIL ABLOHReleased during the NBA’s All Star Weekend supporting the launch of the JORDAN x OFF WHITE AJ5
Solution
A series of content narratives featuring authentic storytelling, focused some of the most powerful voices of modern sport & culture.
Execution
We took inspiration from each of our subjects to create a narrative that was most true to them, their role in basketball, own personal style and unique voice. We then worked in close collaboration with each subject to further craft the details of the story and in some cases even the creative approach and filmmaking techniques to further ensure each film truly expressed the voice of the subject within Jordan’s larger brand voice and spoke most authentically to the audience.
“the most powerful voices of modern sport & culture”
HERO FILM FEATURING ZION WILLIAMSONCreated to support the launch of the AJ34 just ahead of the 2019-2020 NBA season and Zion’s highly anticipated rookie season debut.
SUPPORTING CONTENT
In addition to the hero films, we created supporting content such as photography assets, GIFs, and additional films.
Zion Williamson Dunk Film.
PHOTO: Cyril Masson
Virgil Abloh Basketball Film.
ImpactImpact
A series of films that go deeper than the surface of a brand message and dive into the fascinating themes of basketball culture, personal inspiration and the ethos of what unites Jordan’s global community.
